A former McDonald’s worker has revealed why the chain stopped a service everyone was lovin’.
Mike Haracz, who worked at the Golden Arches until 2019, revealed in a new TikTok why the fast-food chain no longer serves all-day breakfast.
Responding to a comment that said “I thought the pandemic killed all-day breakfast,” Haracz declared: “I bet McDonald’s is happy you think the pandemic killed all-day breakfast, but that is not at all what happened.”
According to the ex-chef, McD’s wanted to get rid of the offering “well before” the pandemic even happened.
“The issue with all-day breakfast is that it takes up the real estate in the kitchen that could be used for lunch and dinner service,” he explained.
Between the food items as well as kitchen utilities that need to be used for breakfast, it was using up all of the resources that could’ve been used fully for lunch and dinner.
“It was what they call operationally complex,” he stated.
No matter how much the customers wanted all-day breakfast, the owner-operators of the stores did not want to keep it going, he claimed.
“Consumers will show up regardless, and if they don’t have the limited-time menu item that they want [eg: a hash brown], they’ll just order their regular order,” Haracz explained.
“McDonald’s wanted to be as profitable as possible,” he said. “That’s the answer.”
People in the comments still believed that McDonald’s would be more profitable with the all-day breakfast option.
“I honestly went to McDonald’s so much more when they had all-day breakfast,” one wrote.
“I mean, McDonald’s breakfast is so much better than their regular food. They should just serve breakfast all the time and their other food after 5pm,” another said.
Others noted that all-day breakfast is still a thing in Canada.
Back in 2020, McDonald’s said on X, formerly Twitter, that they “initially removed All-Day Breakfast from the menu to simplify operations in our kitchens, which we saw provided better speed of service and order accuracy for our customers.”
They added in the post at the time that they were “evaluating if and how we will bring All-Day Breakfast back to our menus.”
