These sisters are eating their way through the Big Apple, and they’re not sugar-coating their reviews of Manhattan’s culinary landmarks.
The Shapiro sisters — Sara, 32, Madison, 29, Carly, 28, and Julia, 21 — run the popular social media food account @sistersnacking, which has amassed nearly half a million followers on both Instagram and TikTok.
The Glastonbury, Conn., natives’ takes can be sweet but also salty — especially in their “Iconic or Overrated” series, where they visit legendary Big Apple eateries.
“Is it worth it to wait in the line for Katz’s, we’re gonna say yes, but is it worth it to spend $1 billion at Peter Luger’s? We went back and we did not have a great meal and we were very disappointed. That was a big one that brought a lot of opinions,” Carly told The Post.
“People get so upset, they’re like, ‘I’ve been eating here since I was 12. How dare you?’”
“We get a lot of like ‘Go back to Ohio,’ and ‘You guys are children; you don’t know anything about food,’” added Madison.
The sisters, who are participating in FoodieCon, part of the NYC Wine and Food Festival, on Oct. 19, also dished on Carbone — declaring the hot Italian eatery not worth the hype.
“I think originally the food used to be good, but it’s gotten too touristy that they just stopped caring,” said Madison, who calls Hoboken home.
Rao’s, the East Harlem landmark, remains iconic, the sisters said, listing the mouth-watering old-school Italian dishes they ordered.
“The chicken scarpariello, meatballs, they have this pesto pasta. Even just the penne vodka was perfectly done,” Madison gushed.
The “bland” burger at the original JG Melon, however, is overrated, they said.
“No seasoning,” Madison said. “We’ve also gotten the chili and they just put hunks of American cheese on it. Sometimes the grilled cheese isn’t fully melty.”
The girls, who can make five figures for one post, also get the comment that they’re using “daddy’s money” to fund their eating escapades.
“We literally make our own money and reinvest it and buy food so we can make content for you people watching it,” said Madison of their videos, which include Top 15 Burgers in NYC; Ultimate Food Crawl Flushing, Queens; Everything We Ate in Williamsburg, and 48 Hours in Montauk.
Their bread and butter comes from partnerships with brands like Amazon, McDonald’s, Pepsi, American Express, Uber Eats and DoorDash.
“I would say brand partnerships are a bulk of the income. But we also get paid on ad revenue on our website, and on our TikTok videos, we get paid for views,” Madison explained.
Both Madison and Carly, along with their oldest sister Sara, work on @sistersnacking full time, while the youngest, Julia, is a senior at Syracuse University.
The girls started @sistersnacking in 2015 on Instagram, but it was during the pandemic — as they quarantined together at their Connecticut childhood home — that they found their recipe for success.
“We did Connecticut takeout reviews . . . and we started building this really trusted following here because we were driving around and finding where to get takeout. And it was really cool to see having an impact on restaurants at that time,” Madison said.
In June 2020, they began sharing videos to TikTok. The post that put them on the map was in December 2021, when they featured Skirt Steak, which had just opened in NoMad.
“It was $29 for steak, unlimited fries, salad. And so we posted that and it just went mega viral at the time, like six million views,” Madison recalled.
The restaurant, which “was dead and really quiet” when they dined there, also enjoyed a surge in clientele.
“There were lines of people for hours,” Madison, who previously worked in partnerships and sales for UberEats and digital partnerships at Shake Shack, said.
The girls, whose followers now include chef Bobby Flay, have become celebrities.
“We were walking in London and this guy jogged over to us,” Carly said. “And he was like, ‘I’m sorry, I just love Sister Snacking. I had to come and say hi.’”
