Gen Z is giving Grandma and Grandpa a run for their money.
Many elderly Americans head south in search of warmer weather during the winter — and now Zoomers are following suit.
The youngsters are putting their own twist on the phenomenon of snowbirding with “glowbirding,” a practice that sees them prioritize mental health and wellness as they soak up the sun.
“It isn’t just a travel strategy for me; it’s a comprehensive approach to a healthier, happier lifestyle,” Gen Z content creator Gabby Beckford told Expedia.
“My generation values experiences, and we’re all about mental wellness. Escaping the cold isn’t just about finding warmer weather — it’s been key in managing my seasonal depression,” the self-described “glowbird” explained.
Glowbird season starts right at the beginning of the New Year and lasts through March, with many Zoomers now working remote, meaning they’re not confined to an office in a chilly locale.
And while Boomers and members of the Silent Generation flock to Florida, glowbirders are staking out their own terrain.
Glowbirds are chasing the sun in Phoenix, Scottsdale, Tucson, Palm Springs and Hilton Head.
Some glamorous glowbirds are even going international for the seasonal stint, trekking to The Algarve in Portugal.
“Being in places where I can stay active outdoors all year round keeps me physically fit and mentally sharp,” Beckford stated.
Glowbirds often fly solo — 80% of monthly stays during the winter are booked for only one or two travelers — but they eventually find their flock.
“I think traveling solo allows me to connect more meaningfully with each destination because I’m incentivized to meet new people along the way,” Beckford explained.
“I look for spots that are welcoming and safe, which usually means an inviting culture with a lot of diversity and other people my age.”
Glowbirding comes as wellness travel — one of the fastest-growing tourism trends — continues into the winter as travelers get away to focus on their well-being.
But a vacation can improve more than just your mental health.
A recent study found that traveling can delay the aging process and improve physical as well — so, become a glowbird for a glow up.
