Eggs. Milk. Cheese. Butter. Boyfriend?
Grocery goodies aren’t the only essentials that Gen Z’s are picking up at the market.
Dating app-exhausted 20-somethings are now putting down their phones and picking up potential partners in aisle 5, per new research via vodka vendor Smirnoff.
“[Gen Zs] are sick of living chronically online, especially when it comes to meeting new people,” Maddy Stockwell, Smirnoff’s marketing manager, told Australia’s news.com.au.
“Reverting to old-school tactics,” said Stockwell. “Surprisingly, almost half of Gen Z daters say they’d like to meet a potential new partner at the grocery store or supermarket.”
A recent study spearheaded by Smirnoff, in conjunction with YouGov, found that 46.8% of unattached Zoomers — young adults ranging in age from 18 to 27 — want to meet a mate while food shopping.
The spirits slingers also revealed that nearly 78% of singletons hoping to be taken off-the-market prefer making meaningful connections, with either a new buddy or a new boo, in person rather than on the internet.
Logging out from the online love hunt is fast becoming a buzzy Gen Z fad.
Know-it-all New Yorkers like Sarah Lapi, 25, have hailed supermarkets, such as Whole Foods in Tribeca, the Holy Grail hut for “boyfriend shopping.”
“I find it easy to interact with potential candidates when I need help reaching for something, which usually sparks a mini conversation,” Lapi, a digital marketing exec, previously told The Post. “Also, a friendly smile to show my interest without being too forward usually does the job.”
Mimi Shou, 29, a lifestyle influencer from Tribeca, agreed.
“This is the place you need to be frequenting to find husband material,” she said in a viral vid, lauding her local Whole Foods to over 325,000 TikTok viewers. “The men that you’re looking for are the ones who are spending their money on organic scallops.”
But when folks under age 30 can’t make it to the market, they’re cherry-picking ripe paramours at funerals or protests.
Amber Brooks, lead research author of DatingAdvice.com, determined that a whopping 90.24% of young singles crave face-to-face romantic encounters — be they in grim or zingy places.
“Most Gen Zers prefer to meet in person,” said Brooks, who surveyed 502 unmarried hotties across the U.S. to understand popular dating presences.
“They want to meet a potential partner at a social gathering, a bookstore, a local club or class, and other offline events and places.”
