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Since ChatGPT publicly launched in November, AI has been the hottest topic of discussion in every domain of business. Indeed, the benefits for many professions are evident. Generative AI can be used to write code, design products, create marketing content and strategies, streamline operations, analyze legal documents, provide customer service via chatbots and even accelerate scientific discovery.
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According to a recent study by McKinsey, which examined 63 use cases across 16 business functions, about 75% of the value that generative AI use cases could deliver falls across four areas: customer operations, marketing and sales, software engineering and
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