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Employer branding is still an emerging discipline. Therefore, there is still a range of reactivity and sponsorship for employer brands (and related fields) from company to company. In this article, I provide a few approaches on how to create internal momentum for building your employer brand. Year over year, research firms and consultancies report that between 45% to 65% of HR leaders report that investing in external employer branding is a key priority in a post-pandemic workforce. Some organizations (like, SAP, Chipotle, Electronic Arts, Cox, and Kohler, to name a few) lead in innovative employer brand storytelling and outwardly demonstrate
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