Technology

Ever since Neil Borden coined the term “marketing mix” in 1949, companies have searched for ways to analyze and refine how they market and promote their products. For a long…

At the start of the pandemic, businesses around the globe found themselves exposed to an unexpected boost in digitalization. Those who promised to keep the wheels turning were given carte…

Growth analytics is a powerful enabler of resilience and organic growth for B2B companies, especially in times of market volatility. Pioneers have consistently achieved 10 to 20% revenue growth. Getting…

What does it mean for one of the world’s most recognizable retail brands to go digital? For almost 80 years, IKEA has been in the very analogue business of selling…

In Brief The Outlook Artificial intelligence is transforming business—and having the most significant impact when it augments human workers instead of replacing them. The Details Companies see the biggest performance…

Do you remember the first time you heard about Bitcoin? Maybe it was a faint buzz about a new technology that would change everything. Perhaps you felt a tingle of…

You probably know by now that whenever possible you should be making data-driven decisions at work. But do you know how to parse through all the data available to you?…

Less than two weeks ago, OpenAI released ChatGPT, a powerful new chatbot that can communicate in plain English using an updated version of its AI system. While versions of GPT…

Network effects have dictated the success of technologies from the telephone to shopping platforms like Etsy, and AI tools such as ChatGPT are no exception. What is different, however, is…

In Brief The Challenge To remain competitive, companies must wisely manage quantities of data. But data theft is common, flawed or duplicate data sets exist within organizations, and IT is…