Come January, it might be a little harder to make your morning brew at home.
One of President-elect Donald Trump’s driving campaign issues was taking a more combative approach to trade and raising tariffs on imports from China. The consequences of that policy could drip down to your prices on household goods like espresso machines from Breville.
Now that Trump has been elected, companies with manufacturing plants in China are feeling pressure to alter course. Breville is one of them, an appliance company that sells high-end espresso machines, toaster ovens, and juicers around the world. Most of Breville’s products are made in Shenzhen, a commercial metropolis in Southeast China.
“Now that [Donald] Trump has won the U.S. Presidential election, the near-term risk of material tariff increases on consumer goods coming out of China has solidified,” Breville’s Chief Executive Jim Clayton said in a shareholder meeting on Thursday.
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The company’s long-term relationship with Chinese manufacturers has helped keep costs more competitive, according to a report in the Wall Street Journal. However, the new threat of Trump’s tariffs could create supply chain struggles that up prices. Breville’s catalog currently ranges from $178 to $2,340.
The kitchen brand has already expressed plans to move more production out of China to protect itself against Trump’s tariff plan — which could mean a 10% or 20% tariff on at least 60% of Chinese goods. However, Clayton has acknowledged that the move could have some ramifications for consumers.
“We do see some risks that a shift of production out of China may result in impacts to one or both of GM or product quality,” he explained.
Breville’s shares dropped about 3% early on Thursday morning, the first time markets opened after the election results were announced on Wednesday.
With the holidays and major retail events like Black Friday and Cyber Monday around the corner, more shoppers will be looking to catch early deals on household essentials and gifts — especially before the transition of power shakes up the markets in January.
Clayton has suggested that consumers should expect business-as-usual until the tariffs are put in place, “We will continue our inventory build in the U.S., unabated, likely until the increased tariffs are enforced.”
A few of Breville’s best-selling products are currently marked down on Amazon, enticing shoppers who may be looking to stock up before Trump’s tariff policy takes effect.
Read on for the best deals on luxury kitchen appliances from Breville.
While a bit of a splurge, customers have noted that Breville’s popular Express Impress is a worthwhile investment for coffee aficionados and one of the best gifts ahead of the holiday season.
The stainless steel barista-quality machine features precise temperature controls, a smart dosing system that automatically calculates the perfect dose and a tamping feature that replicates the “barista twist” for smooth, great-tasting coffee made on demand.
“The Breville machine is (when on sale) twice the cost of a Nespresso. But spread that over five years and it’s not much of a factor,” a customer shared. “The expresso shots just taste so wonderful.”
Not to mention, it’s currently $100 off ahead of Black Friday — making it a great time to snatch it up, considering the brand could see some supply chain issues over the next few months.
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